Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

Today we are going to talk about how to create a winning content marketing strategy in

2023. So as of today, this is in the middle of January already.

2023 has started, so we're going to walk you through how we're thinking about and how you can win at content marketing for this year.

Yeah, so the big thing that I always tell people is experimentation.

It used to be where if you create long form articles you did really well with content marketing.

It used to be if you created videos you do really well because it was novel.

It used to be that if you just create a podcast, it'll do well because there wasn't as much competition. Times change.

Market conditions change. One strategy doesn't always work forever. But the thing that

has helped Eric and I do well with our content marketing is we always experiment.

You got to keep trying new things. You got to look at the trends. You got to see what other people are doing that's hot

and see if you can take a little bit of that and

integrate it within your strategy to see if you can do well.

So some of the things that we've seen that are doing well in 2023 are one-off is to actually talk about current trends.

So a great example of this, if you look at Billy Jean's Instagram,

yes, it's about marketing, it's about business,

but he'll talk about things like Mariah Carey's Christmas song and how much money she made for me and how it's a great business.

Or he'll talk about the Netflix series Wednesday and how Netflix has done from that.

So he's integrating marketing in everyday life.

For example, I went to Target and I filled me with the Target shopping cart

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