So the main product for lease lock is a replacement for a big upfront security deposit.

Rather than doing that, you pay a small monthly fee as you go.

So that ends up helping people get that initial lease going.

And at the same time, we do that thinking about the owners and operators and risk mitigation.

So get more people in there, but don't increase your risk.

Hello and welcome to the Jake and Gino podcast.

My name is Gino Barbara, one of the co-founders of Jake and Gino.

And on this episode, we have Greg Willett.

He's the chief economist at Lease Lock, a leading voice in multifamily housing trends with decades of market research experience.

He provides data-driven insights on rent growth, supply.

We're going to talk a little bit about resident behavior today and operational risk.

He's helping owners and operators maximize performance in every market cycle.

Welcome to the show, Greg.

How you doing, brother?

Happy to be here, Geneal.

I appreciate the opportunity to join you.

Listen, this is going to be an excellent conversation for multifamily owners, operators,

and let's just jump right in because you said something to me before we hit record.

We're starting to think about the resident now, whereas years ago it was all about

show me the money and not worry about the resident.

When did you see that shift occur to customer service and the resident?

It's been gradual over time, and we've certainly been moving in that direction.

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