So we are going to talk about the future of media and this is a piece that comes from Axios, which is a single-grain client, but I wanted to call out this piece because I think it's really interesting and we'll share our reaction to this one.

So I am going to share my screen

and those of you that are listening on audio,

don't worry, we'll read it to you as well

and you can follow along.

So Axios, they are a newsletter business.

And here's what they said. So here are a couple of points I

highlighted here. So number one artificial intelligence will soon

transform media on a scale and pace that rivals the internet two decades ago.

Number two, any company betting only on high traffic

seems doomed.

The demand for subject matter expertise will rise fast.

By the way, you can pause me at any time, Neil,

I'm going to keep reading here. Go back to the high traffic one what are they saying there?

You want me to read the whole thing here?

Yeah. Okay. So eight transformations seem likely and are automating our thinking at Axios.

So number one is expertise.

The days of gaming social media algorithms

are coming to an abrupt and needed end.

Commoditized or general interest content

will fade in value.

Any company betting only on high traffic seems doomed.

...