Use These Influence Hacks To 10x Your Conversions

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 June 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions. [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process. [05:25] The importance of breaking things down for your audience in a way that they will understand. [05:50] Another thought experiment that explores the conditions of a strong argument. [09:00] Quality versus quantity of arguments. [09:10] How to draw attention away from the downsides of your argument. [09:58] Congrats to Eric for receiving his MIT certification! [10:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Niro Sivanathan Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right so we're going to talk about influence hacks that will help 10x your conversion so funny enough
0:04.9	Neil sent me a text the other day I was finishing up my last year of this entrepreneur's
0:08.7	master's program and then Neil was like you know this stuff doesn't help with your business, go do this and I don't disagree, right?
0:14.3	But there's some good stuff in here. Neil, we're going to play a little game here. Are you ready?
0:17.6	Wait, but before that, did you end up hiring the two people?
0:21.3	We're in process for that right now. We're in process for that. Okay, ready for the game.
0:25.3	All right, here's the game. I'm gonna give you two options here, okay? So let's say I gave you a plan to basically you're trying to save jobs. That's your objective here. Okay, so plan A is it will help you save one of three power plants and you will save 2,000 jobs.
0:43.1	Are you following me so far?
0:45.0	Power plants, you're talking about power plants.
0:47.6	You're trying to save jobs here.
0:48.5	You're trying to make a decision on how many power plants
0:51.3	will survive and how many jobs will survive.
0:53.0	Okay, does that make sense?
0:54.1	So first plan, you'll save one of the plans
0:56.4	and one of the three plans and you'll save 2,000 jobs.
0:58.6	Makes sense, yes?
0:59.6	Yeah.
1:00.1	Second plan is Plan B has a one-third probability of saving all three plants and all
1:06.2	six thousand jobs but has a two-third probability of saving no plants and no jobs.
1:11.5	So even one-third plant, so 33% chance of saving all
1:14.6	jobs what would you pick I would pick number A is a guarantee okay so now now
1:20.8	okay we just did that one okay so? So here's the second version. And to be clear, I picked
	...

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