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Marketing School - Digital Marketing and Online Marketing Tips

Lionel Messi Declines $1.9B To Play The Long Game

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 21 June 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game

Transcript

Click on a timestamp to play from that location

0:00.0

All right, so we're going to talk about how messy, messy is basically one of the greatest Argentinian football players,

0:06.6

one of the best football players ever played the game. He has declined over 1.9 billion dollars,

0:12.1

and he wants to play the long game. So do you know the story here, Neil?

0:15.0

Yeah, I read different numbers. I've seen numbers all over the board from 1.6. I haven't seen the 1.9 yet, but it could be A, depending on the currency you're talking about, and B,

0:25.8

depending on the news source you're reading.

0:27.8

But yeah, so he had three options. He wanted to play in Barcelona, and supposedly he was willing to play for free, but there's laws that prevent that

0:36.7

The other option was Saudi Arabia the other option was playing for inner is inner Miami and it's a football club there I think David

0:46.3

Beckham owns it he would get paid some money you would get a larger Adidas

0:51.1

contractor some more money from Adidas. He would also get some cut from

0:56.3

Apple because Apple's paying, I think it's what, two ad revenue. Yeah, 200 and something or 250 million a year for

1:03.9

MLS rights and from what I read he would also have the option to buy

1:08.6

a expansion club or open up a expansion club for pennies on the dollar and supposedly David Beckham's club or the average

1:15.5

MLS club in the United States is worth around a half a billion dollars.

1:18.9

You have good memory.

1:19.9

Okay so let me just break down David Beckham's deal first so everyone knows David Beckham was also a popular football player

1:26.1

He played for Tottenham. I think they're called the Spurs right so galaxy you mean

1:31.0

No, no well he did go to Galaxy, but back for the Premier League, he played for Tottenham.

1:36.0

I didn't even know if I'm pronouncing it correctly.

1:38.0

You know what I'm talking about.

1:39.0

I thought he had played for Manchester United.

1:40.0

He, I'm sure he played for Manchester United too, but anyway point being here is that when he moved over so David Beckham

1:47.2

he owns Inner Miami and Inner Miami is actually now valued at around 600 million dollars

...

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