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Marketing School - Digital Marketing and Online Marketing Tips

Lionel Messi Declines $1.9B To Play The Long Game

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 21 June 2023

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game. [00:28] An overview of the options that Lionel Messi had of teams to play for. [01:18] The deal that David Beckham offered Lionel Messi. [02:18] How Beckham played the long game, and how Messi is doing the same. [03:27] Why there are factors other than money influencing Messi’s decisions? [05:03] The Messi brand and why it matters. [06:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! FC Barcelona Saudi Arabian Football Federation David Beckham Inter Miami CF Google Bard Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, so we're going to talk about how messy, messy is basically one of the greatest Argentinian football players,

0:06.6

one of the best football players ever played the game. He has declined over 1.9 billion dollars,

0:12.1

and he wants to play the long game. So do you know the story here, Neil?

0:15.0

Yeah, I read different numbers. I've seen numbers all over the board from 1.6. I haven't seen the 1.9 yet, but it could be A, depending on the currency you're talking about, and B,

0:25.8

depending on the news source you're reading.

0:27.8

But yeah, so he had three options. He wanted to play in Barcelona, and supposedly he was willing to play for free, but there's laws that prevent that

0:36.7

The other option was Saudi Arabia the other option was playing for inner is inner Miami and it's a football club there I think David

0:46.3

Beckham owns it he would get paid some money you would get a larger Adidas

0:51.1

contractor some more money from Adidas. He would also get some cut from

0:56.3

Apple because Apple's paying, I think it's what, two ad revenue. Yeah, 200 and something or 250 million a year for

1:03.9

MLS rights and from what I read he would also have the option to buy

1:08.6

a expansion club or open up a expansion club for pennies on the dollar and supposedly David Beckham's club or the average

1:15.5

MLS club in the United States is worth around a half a billion dollars.

1:18.9

You have good memory.

1:19.9

Okay so let me just break down David Beckham's deal first so everyone knows David Beckham was also a popular football player

1:26.1

He played for Tottenham. I think they're called the Spurs right so galaxy you mean

1:31.0

No, no well he did go to Galaxy, but back for the Premier League, he played for Tottenham.

1:36.0

I didn't even know if I'm pronouncing it correctly.

1:38.0

You know what I'm talking about.

1:39.0

I thought he had played for Manchester United.

1:40.0

He, I'm sure he played for Manchester United too, but anyway point being here is that when he moved over so David Beckham

1:47.2

he owns Inner Miami and Inner Miami is actually now valued at around 600 million dollars

...

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