Hello, everybody. It's Jake Sons. I'm a host, Jake and Gino podcast here with my co-host,

the multifamily mentor, the coach, chef, the father, six, the best-selling author, The G-Dady.

Gino, Barbara, how's it going? Mr. Stensiato, I'm doing good, brother. How are you?

Always making it happen, big man. Today's guest has led U.S. operations for

OYO, one of the world's fastest growing hospitality hotel brands, and he has a deep

experience in scaling high growth consumer companies. Currently, with landing, we're going to find

out about that in a little bit, Gina. We were talking before the show. I i'm confused so we have a lot to unpack here on what this is uh so without

further ado marcus higgins welcome the show hey thanks so much for having me gentlemen hope to clear

up the confusion and really appreciate the opportunity to tell landing story and hopefully help your

listeners drive new revenue to the businesses well you put it put it on a tea there. Go ahead and tell the

story then, my friend. Yeah, fantastic. Well, our business started seven years ago with the idea that

we wanted to make living flexible. And we felt that as, you know, multifamily owners ourselves,

we saw people moving in and moving out a lot and thought that there's got to be a

better way to live. Can't they just stay forever? Yeah, that's the thing. And it's, interestingly

enough, my partner, Bill, is far more clever than I am. And he had this vision of like, well,

what if we just had a network of furnished apartments everywhere that had your vacuum and your

tithepods and your hangers and you

just brought your clothes. I, not as smart in the Midwest, just started putting storage units

and garages into every building that I was developing. And we found that people wouldn't leave

as much, you know, the more junk they put in, the longer they stayed. But we were both trying

to combat this opportunity. And we started with this network, the idea that we'll just furnish the units.

And this was early 2019 pre-pandemic.

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