The Future of Fairtrade
The Food Programme
BBC
4.4 • 976 Ratings
🗓️ 23 February 2014
⏱️ 29 minutes
🧾️ Download transcript
Summary
Matthew Hill reports on the future of Fairtrade as the label marks its 20th anniversary. Some are arguing that a new initiative is weakening the foundation's founding vision.
Produced in Bristol by Emma Weatherill.
Transcript
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| 0:00.0 | You're about to listen to a BBC podcast and I'd like to tell you a bit about the |
| 0:03.8 | podcast I work on. I'm Dan Clark and I commissioned factual podcasts at the BBC. |
| 0:08.6 | It's a massive area but I'd sum it up as stories to help us make sense of the forces shaping the world. |
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| 1:01.0 | Imagine the wildest dreams that you had as a child chocolates sweets well I'm inside that dream now |
| 1:08.4 | there's a chocolate fountain over there and exploding caramels. The irony though, no kids are allowed. That's because here |
| 1:16.6 | at the Cologne Confectionary Fair, the world's sweet manufacturers get together to showcase |
| 1:21.9 | their goods for the multinationals to taste, to eat and to buy. |
| 1:27.0 | It's very fitting to be surrounded by so many sweets and treats because it's also someone's birthday. The Fair Trade Foundation |
| 1:35.2 | is celebrating 20 years and they've achieved a lot in those two decades. |
| 1:40.3 | When we started people laughed at us. |
| 1:43.0 | They said this will only ever be a niche for yogurt weaving vicars. |
| 1:48.0 | You'll never make this work. |
| 1:50.0 | The public don't care. They'll never pay more. Well we're laughing at those cynics now |
... |
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