The Four Reasons Speakers Get Booked with Clint Pulver

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 27 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

“The goal is to become reassuringly expensive to some extent because what you’re able to charge as a speaker is directly correlated to the insurance policy that you can provide for that event.”

One of the best parts about being a speaker is that you get to decide what your speaking career looks like. Your story is unique—and only you can deliver the kind of value your audience needs. This week, Clint Pulver joins the show to remind us that success on stage is about more than a great keynote. Clint’s become an in-demand speaker by leaning into what makes him truly different—combining research, storytelling, and full-on showmanship to create real experiences for his audiences.

From hauling drum kits in a rental car as a young speaker to now orchestrating jaw-dropping interactive moments, Clint proves that your wild ideas are often your most valuable assets. He encourages speakers to go beyond the standard and design memorable experiences—think Broadway-level performance, not just another lecture. The big lesson? Embrace everything that makes you, you.

Whether it’s drumming, magic, humor, or a signature story, don’t be afraid to bring it to the stage. There’s no single path to a successful speaking career, so create one that fits your strengths and passions. Ready to take the next step? Let Clint’s story encourage you to get creative and build a speaking business on your terms. Your best work—and your audience—are waiting!

You’ll learn:

Moving beyond standard keynote speeches
Creating interactive experiences versus keynote speeches
Establishing a brand around memorable experiences
The four reasons speakers get booked: celebrity, expertise, entertainment, and inspiration
Ensuring showmanship doesn’t overshadow content
Balancing entertainment (40%) with content (60%)
How marketing and positioning affect audience expectations
And much, much more!

“It’s about great storytelling, but it’s about creating that ultimate wow factor at the end where people walk out of there going I have no idea how that happened.”

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now.
0:41.1	We look forward to seeing you on the live training.
1:01.2	The How do you create an experience, not just a keynote?
1:02.2	Experience.
1:06.8	I would hire someone who curates experience, like experiential design.
1:09.8	I think a lot of times speakers, we never think about that. We think about, well, I'm going to hire a comedian to punch up my humor in my keynote,
1:13.7	or I'm going to hire someone to design my slides.
1:17.7	Or I'm going to, no, hire like an experience, like someone who does experiential design.
1:24.0	Man, because that's the next level.
1:25.8	Everybody in their dog's a keynote speaker.
1:27.8	How do you become that category of one
1:29.3	and that experience that you create
1:30.6	where you're unassailable?
1:38.0	Hey, what's our friends?
	...

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