Building a Speaking Career That Works for You with Brittany Hodak
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 20 May 2025
⏱️ 45 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
“What does it feel like to be a customer of your business? How are you treating your customers? How are you making them want to not just come back, but tell their friends?”
Brittany Hodak’s story reminds us that a truly fulfilling speaking career comes from real clarity and intentionality, not chasing every gig or opportunity that comes along. She didn’t set out to become a speaker—her journey began with launching a marketing agency for some of music’s biggest names, which eventually led to media attention, a Shark Tank appearance, and eventually speaking invitations. Only after saying yes a few times did Brittany realize the demand—and value—for her insights on creating “superfans” through customer experience.
However, Brittany’s growth wasn’t from one big break. It stemmed from consistently refining her message, learning to say no (even to well-paid opportunities), and protecting her priorities—especially bedtime routines with her two young kids. Instead of chasing every opportunity, Brittany focused relentlessly on her message: helping organizations build loyal customers. By sticking to her lane, turning down distractions, and showing up with real, tested insights, she’s built a thriving speaking business on her own terms. What can we learn from Brittany? Success isn’t about being everywhere or everything. It’s about knowing who you serve, being consistent, and building your work around what matters most!
You’ll learn:
- Balancing a speaking career and family life
- Focusing on customer experience and creating superfans
- Determining the right number of speaking engagements
- Evolving your speaking niche and messaging
- Developing signature keynotes and customization
- Using humor and engagement in presentations
- Productizing knowledge
- And much, much more!
“You have to stay on one path if you want to be known for that.”
Episode Resources
- Brittany’s Website
- 2 Day Booked and Paid Bootcamp
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked and register right now. |
| 0:41.1 | We look forward to seeing you on the live training. |
| 1:02.0 | Yeah. The other part of this reality grant that I know you understand, like I've got two little kids. |
| 1:02.4 | Yeah. |
| 1:08.7 | And so I'm trying to be intentional about my time and my schedule to where when I'm home, I'm home. |
| 1:12.5 | And I can do the, you know, I kid had a bubble run at school this morning, which is like a fundraiser thing where they run around a track through bubbles. |
| 1:16.7 | Like I made sure I was home for that. And so for me, it's like, am I leaving money on the table? |
| 1:21.7 | Yes, but there will also be money to get when my kids are a little bit older than they are |
| 1:25.5 | right now. Right now they're four and seven. So it's not about the extra dollars. It's about the extra bedtimes that I get to do instead of missing. |
| 1:37.9 | Hey, I was our friends. Grant Bolden here. Welcome back to the Speaking Lab podcast today chatting with my friend, |
| 1:42.0 | Brittany Hodak, and excited about her journey. |
| 1:44.9 | She's been killing it in the speaking world, and then we recently connected the dots. |
| 1:49.0 | She actually went through the Speaker Lab in 2018, which was like an eternity ago in real years |
| 1:55.1 | or dog years or speaker years or whatever form of measurement we choose to track. |
| 1:58.6 | But nonetheless, she's absolutely crushing it in her speaking business. So we're going to pull back the curtain today and talk about that. So Brittany, welcome. How are you today? Hey, Grant. I'm great. Thanks for having me on the show. Yeah, this is going to be fun. So first of all, once you kind of set the stage of who are you speaking to, what are you speaking about, how much are you speaking? Kind of give us the 30,000 |
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