And that's what the five light bulbs does. It helps you think about your core message.

And it's not about wordsmithing. That's downstream. Once you get your core message correct,

then you can wordsmith it and tweak things later on when you're writing your sales page,

or emails or Facebook ads in your case.

All right, Billy. Welcome to the Art of Online Business podcast. And we're just going to start

this episode off with a super meaty question.

So, like you as a marketing consultant, a copywriter, and the creator of the Five Lightbulbs

messaging framework, please tell the listener right now, what is the Five Light light bulbs messaging framework going to do for their marketing?

And why does that matter for their business this year?

At the time we're recording this video, the end of 2023 and going into 2024.

Thanks for having me, Quay, Joe.

The five light bulbs will make your marketing simpler and a lot more potent.

And the reason why that's important is because marketing is freaking overwhelming.

And it's gotten extremely complex.

And we were just drowning in marketing platforms, TikTok, Facebook, Instagram, all those, and tactics.

And so what the five light bulbs does is it gives you a light to follow.

It guides your path.

And so you need all those other things too.

But if you just check these five boxes, you'll be in good shape.

Nice.

What is this thing to answer?

When you said we're just drowning in all of this, basically training and strategies,

...