Hey, welcome back to another episode of the Art of Online Business podcast. And this time, we're going to talk about, well, I'm going to talk about how I like to scale Facebook ads when I'm managing them for my clients, lead gen campaigns, and launch campaigns. I get this question a lot. Like, Cuejo, how much can I scale my ads in a day?

And also, though I won't name any names, as I'm doing coaching, consulting with like DIY,

Facebook ads, online course creators, membership owners, and coaches, I frequently see some of the

mistakes, even though I tell them not to make mistakes that I'm going to outline here for you.

So consider this your scaling manual for your Facebook ads.

And also, if my voice is new to you, hi.

I'm Quojo.

I'm the new host of the Art of Online Business podcast.

And if you slip down to the show notes below, you can look at episode and a link to episode 746, where Rick

talks about passing the baton to me and his new direction, and also episode 720, where you

can get to know me. So why are recording solo episodes so difficult? I think just talking to myself

is distracting and I overthink things. How do you know when

to scale an ad set? How do you? Well, there's two campaigns I love to run. Those are lead gen campaigns

and sales campaigns. And for a lead generation campaign where the goal is to drive business growth

through growing your email list, whether or not you have a welcome

offer, aka Tripwire offer on the back end of that lead magnet on the thank you page, or you have

some other offer that you're selling throughout a nurture sequence in sales funnel. You

decide to scale that campaign when your lead costs have stabilized. And what is stabilized

to mean? It means they're as low as they can go and you're getting quality leads. You know

they're as low as they can go because you've tested all the combinations between your ad copy,

you know, your headline and your graphics or videos or even images sometime. I just am on day,

I'm on the last day of a launch for a client. And actually the best performing ad creative is just an

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