Avoid these sales page and checkout page mistakes especially if you host on Wordpress
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 26 January 2024
⏱️ 12 minutes
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| 0:00.0 | Welcome to another Funnel Fix Friday episode and this one you are going to learn some very, very applicable tips for improving your sales conversions on your sales page and your checkout cart page, especially if you are hosting those on your own WordPress website. |
| 0:20.6 | You're going to want to go over to the YouTube channel. There is a |
| 0:23.4 | link in the description or show notes below to click on over to the Art of Online Business |
| 0:28.6 | YouTube channel and watch from there. And if my voice is new to you, hi, I'm Quajo. I'm the new |
| 0:34.9 | host of the Art of Online Business. Rick has set sail towards the AI lands. |
| 0:39.9 | It's pretty cool stuff. Head down to the description below to see the episode where Rick says what he's up to and introducing me. |
| 0:47.4 | So let's get started. This is going to be very, very cool. As you're looking at the screen, this is a client of mine, and I will say we have |
| 0:56.6 | started off her ads, direct to sales ads, and they are profitable. All right? However, I wanted to |
| 1:03.2 | increase the profitability of those ads, and I looked at this page, and this thing needs a lot of |
| 1:10.7 | help. Hey, but if you make the same mistakes, |
| 1:13.4 | you're going to love me for this. Number one thing to change, the idea here, what you need to |
| 1:19.7 | think about is when somebody comes to your sales page, you want to give them as few distractions |
| 1:27.1 | as possible. They're coming there to sell. You're |
| 1:30.2 | running a Facebook ad objective, sales objective, hopefully you should be, to get somebody to buy |
| 1:36.3 | when they arrive at that page, you don't want to also offer them an opportunity to join |
| 1:41.9 | your mailing list. In fact, I had another client who he said, |
| 1:47.1 | Quajjo, I want to test a pop-up, a pop-up on the sales page that popped up when somebody |
| 1:53.7 | showed exit intent, right? As in they slide their mouse to the URL bar or they slide their |
| 1:59.7 | mouse somewhere towards the close button |
| 2:02.7 | for the window. But when they show exit attempt, I don't want them to just exit. I want maybe to |
| 2:07.8 | get their name and email for a opt-in. And I was like, no, my experience says, do not do that, |
| 2:12.9 | mainly because people take longer than just a day or an initial view of your sales page |
... |
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