The Father of Public Relations
Drilled
Pushkin Industries
4.6 • 2.4K Ratings
🗓️ 21 January 2020
⏱️ 15 minutes
🧾️ Download transcript
Summary
In order to understand Big Oil's propaganda machine, and why it's been so effective, we have to go back more than 100 years to Standard Oil, John D. Rockefeller and his son, a bloody miners' strike, and the very first PR guy who swooped in to clean it all up.
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Transcript
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| 0:00.0 | Some farms grow food. |
| 0:03.0 | This one grows fuel. |
| 0:05.0 | Natural gas and oil companies are successfully meeting the demand for greater energy. |
| 0:10.0 | Cutting greenhouse gas emissions to their lowest levels in a generation. |
| 0:13.0 | And should the weather change? |
| 0:15.0 | Yet again, our natural gas can step in to keep the power flowing and the light shining. |
| 0:20.0 | No matter the forecast. |
| 0:21.0 | Innovating to meet the energy demands of today and tomorrow. |
| 0:30.0 | If you watch TV or listen to the radio or podcasts or use social media or read newsletters or get your news online. |
| 0:40.0 | In other words, if you are a human in America today, consuming media in any form, |
| 0:46.0 | you've probably heard or seen some variation of these ads. |
| 0:49.0 | They are everywhere, which makes sense. |
| 0:53.0 | The oil industry is embroiled in lawsuits over its role in delaying action on climate change. |
| 0:58.0 | Teenagers all over the world are striking for climate policy. |
| 1:02.0 | And every Democrat running for president has both a climate plan and a position on the Green New Deal. |
| 1:09.0 | So companies like ExxonMobile, Chevron, BP, they're worried about their image. |
| 1:14.0 | They want consumers to think of them as green companies, not polluters. |
| 1:19.0 | And the American Petroleum Institute, their trade organization, |
| 1:23.0 | they want everyone to remember that natural gas is a clean energy. |
| 1:28.0 | But oil propaganda is nothing new. |
| 1:31.0 | In fact, it's been a part of the industry almost since it began. |
| 1:35.0 | The American Petroleum Institute, you know the guys you hear in all the news podcasts, like The New York Times, The Daily, or Voxes, The Weeds. |
... |
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