Hey, my friends, Rick, I'm already here. Welcome to the Art of Online Business

podcast. Thanks for hanging out with me today. So today I want to talk to you about the evolution

of a multi-million dollar offer. And I want to start by asking the question, how do you know

it's time to make a change in your

business or your offer or offers? And today I thought I'd open up and share about my own

experience, changing course and really optimizing my business over the last two years, specifically

my offers. I talked to a lot of people who are afraid of making changes specifically my offers.

I talk to a lot of people who are afraid of making changes to their offer or offers.

And oftentimes it's because they feel like they're going to be tied to whatever changes they make forever.

Meaning if I change this one thing, I am locked into it forevermore, which couldn't be further from the truth.

Or you might feel out of alignment right now with what you're offering or how you're selling it.

But you're afraid to make any changes because it's what got you to this point, right?

It's got you to where you are today.

And so why rock the boat?

Even though you might feel out of alignment with what you've been doing,

but you don't want to make a change because, again,

what you've been doing got you to where you are today.

And so I want to help you with that today and help you maybe know when it might be a time

to make a change in your offer and in your offers.

And also how you can pinpoint opportunities to improve your business,

improve your offer using both data and how you're feeling in your intuition, right?

And then if you are going to make any changes to your offer,

...