I had a day recently where all of my one-on-one calls that day with our accelerator members were meta ads related, Facebook ads related.

And there were some real common themes or takeaways among all the calls that I think all of you

can benefit from.

And so I wanted to share this with you here today.

And calling them five Facebook ad observations and a couple of updates for you.

And I'll start with one update that you may or may not have heard about yet.

But Facebook has brought back the 28-day attribution window.

This is huge, my friend.

This means that we'll be able to see like we used to be able to see.

And I'm going to use C in quotes, right?

Because the data, let's face it, is not very solid. But this means that we'll be able to see. And I'm going to use C in quotes, right? Because the data, let's face it, is not very

solid. But this means that we'll be able to see data attributed to a campaign, an ad set,

or an ad beyond the standard seven-day attribution window that it has been. And at the time

recording this, I'm recording this on November 10th,

2022. Not everybody has it yet. I don't have it yet. Some of my members in Accelerator have this.

And so you will, if you want to look for it, you'll go to your performance drop down in your

business manager, ads manager. And at at the very bottom you're going to see

compare attribution settings I think it is and you if you have that option then you can start

looking at 28 day attribution data the 28 day attribution is something that it used to be, right?

It used to be industry standard years ago.

And I'm, you know, way back when I was in the corporate world selling online advertising,

the attribution window was 30 days, right?

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