The Downside of Social Media & Diversifying Your Income as an Influencer (Ft. Grace Mattei) | S2 E23

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 31 October 2022

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you feel frustrated with the changes happening on social media? We do too! This is one of the most open and honest conversations on the Full-Time Influencer podcast where we discuss with Grace Mattei (@thegracemattei) the ups and downs of being a full-time influencer and the mental struggles that we go through.

One of the most intimidating things about being a freelancer and an influencer is that income can fluctuate depending on outside circumstances that are beyond your control. However, Grace found new, exciting ways how to utilize her social media skills to diversify her income, while still being able to juggle content creation.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-24

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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

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Timestamps:

(1:47) - Grace's start in social media

(9:46) - Social media downsides and staying relevant

(20:00) - Experimenting with content and the need for honesty

(32:20) - Struggles of creator economy and income diversification

(55:24) - Pressure to know everything and palatable interests

(57:22) - Focusing on a few income streams for success

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

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0:00.0	I feel like I'm really trying to work on like a conscious uncoupling of who I am, who I show up as on social media and like who I authentically am.
0:11.8	And I feel like it's so hard like you said, like when you show up and it's like something does poorly and you're just like, oh, I just want to hide.
0:18.9	Yes.
0:19.6	But it's like, who who cares like life isn't
0:23.1	about validation as much as social social media is yes it's like we have to find that inner
0:30.0	piece of being like this is who I am I'm okay with it it doesn't matter if people like it or if
0:37.1	they don't like I'm going to try. It doesn't matter if people like it or if they don't.
0:38.2	Like, I'm going to try and show up and be true to myself.
0:48.2	Welcome to the full-time influencer podcast.
0:50.7	I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions. Our goal is to help
0:59.3	you decode social media, become a full-time influencer, and do what you love for a living.
1:04.3	Let's dive in.
1:09.5	Today's episode is very special because we are in a formal podcast recording studio in Los Angeles.
1:17.3	And of course, we have a special guest and I'll have her introduce herself very soon.
1:21.1	But our goal is to eventually put this podcast in video forum onto YouTube.
1:26.6	And so that's why I am making a conscious effort
1:29.2	to start filming more and hopefully do more in-person interviews. So let's welcome our guest today,
1:35.7	Grace. She is Grace from the Grace Matei. Is that how you say it? Yes, mette. Most people get it
1:42.0	wrong. They say Mattaii. Yes. Got it.
1:44.3	And so first, usually I start off with just asking you to tell us what you do, maybe what
1:49.7	your focus is on and what platforms you are on.
1:52.8	I'm on Instagram predominantly, but I know that the world is moving towards TikTok.
	...

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