I think there was a report, maybe last year, that said 70% of the income that creators are making a three brand sponsorships.

I think if we fast forward two or three years time, I think it might be 50-50.

The interesting thing is I think the 50 from brand partnerships will still be bigger in monetary size than the 70% is now.

And I just think there are going to be all these

other things that are opportunities, which are really what we're talking about, creators building

stuff and opportunities directly with their audience across more platforms.

Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing

industry knowledge and social media tips through weekly interviews with established creators

and Q&A sessions. Our goal is to help you decode social media, become a full-time influencer,

and do what you love for a living. Let's dive in. Today we have a very special guest.

Neil is the co-founder of Weiler, one of the biggest influencer marketing agencies. It's actually

one of the agencies that I've heard of since the very beginning and I actually

still get emails from Waylor to submit for various campaigns and so on.

So I'm super excited to have Neil on today to chat about everything that's going on in the industry.

Thank you, Neil, for coming and being here.

First, I would love to just get like a two-thee-sentence

self-introduction. Yeah, of course. Well, look, thank you very much for having me on and also for your

early support of us and following the journey and all the great work that you've done as well.

I'm honored to be on the podcast. So yeah, I'm Neil. I'm one of the co-founders of Whaler. She may be guessing

from the accent. I'm from the United Kingdom, but actually live in sunny Los Angeles now,

which is always great, fun. And yeah, we created Whaler out of having our own consumer brands

and working with influencers and creators and going,

...