5 • 673 Ratings
🗓️ 24 October 2022
⏱️ 28 minutes
🧾️ Download transcript
From family food blog to entrepreneurial empire, Jenny Melrose (@jenny_melrose) took a leap of faith and it paid off. In a world where content creators emphasize social media over anything else, Jenny shares why owning a blog can only strengthen your personal brand.
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-23
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Timestamps:
(0:58) - Introduction & steps to grow and monetize a blog
(5:14) - Ways to reach sponsorships for blogs
(12:00) - Steps to transition from personal brand to sellable blog
(17:52) - Setting boundaries as an influencer and building a brand
(21:18) - Quitting job to blog, making money, setting goals
(24:56) - Advice for those facing backlash when quitting job
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0:00.0 | Every waking moment I had, I had a laptop in front of me and my husband would always joke |
0:04.8 | and say, oh, are you blogging over there? |
0:07.8 | And it wasn't until we really started to have a conversation and me to see to him, listen, |
0:13.8 | this is a business. |
0:15.2 | This isn't me just doing something for fun. |
0:18.8 | It's the mindset. |
0:19.9 | It's that mindset piece of you treating it that way |
0:22.5 | so that others will. Because no one else ever will until you do. |
0:33.5 | Welcome to the full-time influencer podcast. I'm your host, Tina Lee, and I'll be sharing industry |
0:38.3 | knowledge and social media tips through weekly interviews with established creators and Q&A sessions. |
0:43.7 | Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living. |
0:49.7 | Let's dive in. |
0:59.1 | Hi, Jenny. Thank you so much for joining me today on the full-time influencer podcast. |
1:04.6 | So first, I usually like to start off by asking our guests to just briefly introduce themselves their journey so far and what they do. Yes, of course, Tina. First of all, thank you so much |
1:10.3 | for having me on. I'm so |
1:11.3 | excited to have this conversation with you. I, my name is Jenny Melrose. I started off online |
1:18.2 | back when dinosaurs roamed the earth, is the way I like to say it. I started actually a food block |
1:24.0 | back in 2009 called the Melrose family. |
1:27.6 | And during that time, I just had my first daughter, who was six months old. |
1:32.4 | And over the course of 10 years, I was able to grow it. |
1:36.9 | I replaced my actual teaching salary as a teacher in New York, just based on sponsorships. |
1:44.6 | So I was able to replace my salary and go full time as a blogger, an influencer, working |
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