The Differences Between Mediocre and Standout Marketers

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 May 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers. [00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence. [01:12] What mediocre marketers look like in the context of AI. [01:59] Defining what it means to be an “ABC marketer.” [02:19] The reactive nature of mediocre marketers. [02:36] Why it’s important to read, study your competition, and analyze your data. [03:25] Focusing on the short-term versus focusing on the long-term. [04:57] The cons of relying on platforms rather than building your own audience. [05:17] How you can benefit from embracing failure. [05:49] Why standout marketers don’t believe that they know everything? [06:35] The value of being proactive and iterating constantly. [07:05] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All I Want To Know Is Where I'm Going To Die So I'll Never Go There Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So we're going to talk about the key differences between mediocre and a standout marketer.
0:06.4	So a little backstory here.
0:07.8	So I was with our mutual friend Saeed, who we called the King of Word Press and so he's basically for a
0:14.2	lack of a better word he's got a WordPress holding company and so I was at this
0:18.0	mastermind with him and he was talking about the concept of defining mediocre versus excellent, right?
0:26.3	And I was like, oh, this is really good.
0:27.8	Like it's a very da thing and sometimes it's good to kind of go to basics here, go back to basics.
0:31.9	And so we thought it would be helpful to define what a
0:34.8	mediocre marketer looks like and then also what an excellent one looks like, but
0:38.9	more so you should pay attention to the mediocre one because you can't see here in the video but I think I have
0:43.5	Charlie Munger's over here so Charlie Munger he says that you always want to
0:49.0	invert and what I mean by that is there's actually a book called all I want to know is where I will die and you know I'll go to avoid that right something like that and so the whole key behind that this is that you just need to understand the things that will kill you or the things that will cause a lot of problems and you just need to avoid that and so for you as a marketer or if you're looking to hire marketers
1:07.6	We're gonna tell you what mediocre looks like and you just do the opposite of that so Neil you want to go first
1:12.2	What mediocre looks like is people? do the opposite of that. So Neil you want to go first?
1:13.0	What mediocre looks like is people using chat gp.
1:16.0	GPT and Bard to give you basic answers instead of something that's customized to business.
1:21.0	And even if chat gp.
1:22.0	GPT and Bard can give you customized answers, which in many cases they can, for most marketing things, the advice is really generic and it's not customized enough.
1:30.0	That's the first thing I'm seeing a ton of mediocre marketers doing these days because I'm involved in the interviewing process and I would ask people technical questions to see how good they are even if they're a leader and it's funny you can tell a lot of the
1:43.4	answers that people are giving are from Bard and chat gBT and on one of the
1:47.1	interviews I asked the first I'm like I'm like out of curiosity and I won't
1:50.2	fault you for this I'm just curious did you end of getting this piece of feedback from chat
	...

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