Why Newsletters Are Making a Comeback (and Why You Should Care)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 May 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care). [00:10] Ways that email marketing has changed and evolved in recent years. [00:50] How personalization can boost your open rates and click rates. [01:46] Why newsletters are a great tool to help you take control of your marketing. [03:14] How to find out where subscribers are coming from and segment lists automatically. [04:02] Customized interactive email solutions that could see your conversion rates skyrocket. [05:12] Recommended tools to power your newsletter. [05:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails Accelerate 23 ConvertKit beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about why newsletters are making a comeback and why you should care.
0:06.5	So, Neil, you want to kick this one off and then we can just go back and forth?
0:09.8	Yeah, right now, everyone's using Chad GPT, Bard, whatever you want to call to create content, nothing new on that end.
0:16.0	But with newsletters, I've been sending on users for a long time.
0:20.4	We recently did an episode of me breaking down sending out I think it was like
0:23.8	255 million emails and we were screen sharing some of my email stats but years and
0:30.7	and years ago emails would just crush it.
0:33.1	And I'm still getting on average,
0:34.2	like a 40 plus percent open rate, which is really good.
0:37.1	The big difference, though, versus two years ago versus now,
0:42.0	emails have lost its luster and they just don't work the same as they used to.
0:48.0	And the main reason for that is personalization.
0:51.0	When you just send a list size, a large list size, a generic email, it doesn't work the same that it used to.
0:58.0	But the beautiful thing is with tools like ChitGPT, you can now crank out customized content for each of your
1:05.9	segments and we're seeing the open rates and the clicklates go through the roof and that's
1:12.0	what we're saying users are making a huge comeback
1:14.4	because it's really easy to make customized newsletters
1:17.8	versus what it was before.
1:19.6	And even though people are saying,
1:21.4	ah, email marketing and newsletters are dead,
1:24.0	that's not necessarily true.
1:25.0	Is it as effective as it used to be?
	...

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