All right so we are going to talk about the biggest lesson that Neil learned from sending out over 255 million emails

So check this out. I don't know if you can see my screen here Eric this is my convert kit Can you see the screen? Yep. So lifetime total

emails I actually have more than 1 million. I'll actually scroll so you can see a

total amount. I have to go somewhat quick because I don't want to share all the

email addresses and mess up people's privacy.

But 1.286 million emails currently.

As you can see on the right side, there's like a lot of different lists.

The reason there's a lot of different lists is because we segment. I have

1.2 something million email subscribers. My average open rate is 44%.

The great open rate. Yeah, 2.66% average click, 255 emails sent. Not all my emails actually have anything to click on, so my click rate could be much better if I added stuff to click on for every single email but I don't because a lot of

emails just provide value. The biggest thing that I've learned is before I could

send emails on whatever and it would do well and what I mean by whatever is I can say everyone check

on my latest webinar it's on affiliate marketing and everyone should go and

register and I'll get a lot of people to click and register it whether it was

on affiliate marketing

SEO or I could say, hey sign up for consulting services and we did that

approach for years and it worked. But over the last year or so, it stopped working as well and everyone talks about email

segmentation and how you should do it we found that if you don't segment in

today's world the emails just don't perform well.

It's not that you can't send out generic emails, it's more so that everyone is expecting

segmentation and they feel that's the default.

If their emails aren't relevant enough to them,

...