Some follow the noise.

Bloomberg follows the money.

Because behind every headline is a bottom line.

Whether it's the funds fueling AI or crypto's trillion dollar swings,

there's a money side to every story.

And when you see the money side, you understand what others miss.

Get the money side of the story.

Subscribe now at Bloomberg.com.

Ferrari two days ago announces their latest car, Luce.

And when I saw this car, at first I thought it was a spoof.

I thought it was a joke.

But it was real. Rob, if you want to

play this clip here while you're playing this clip, I'll kind of give some thoughts on it. $640,000 to get

this car. Okay. The interior design is by the former chief design officer of Apple, head of design,

John Ive, which work with Steve Jobs.

So that's a big part of the story.

330-mile range that it goes.

Zero to 60, I think 2.5 miles, 2.5 seconds.

0 to 100, I think it's 6.8 seconds.

Top speed, maybe 194, if I remember this numbers correctly.

And it's 100% EV.

This is not the SF-90 that they came up with, which was a hybrid. This is 100% EV. And a market is watching the saying, was this the right move? Was this the wrong move? You know, it looks like an IA. There was a bunch of criticism. Why would I buy this? Instead of buying this, I can buy 10 Bitcoins. Instead of buying this, I can buy, you know, 10 Teslas or seven Teslas or eight Teslas. Instead of buying this, I can go do something else with this. Why would I want to buy a Ferrari like this at this price point? Lots of criticism. Thomas, somebody that's owned Ferraris for decades yourself, and you've restored one of them.

...