Ben and Jerry's founder, Ben Cohen, whom I've had on, which, by the way, actually liked them.

I don't like his policies, but I liked them.

We had a good time together.

He says, selling your business is a shitty goal.

What does this mean?

So Ben Cohen said many founders wrongly treat selling their company as the ultimate goal,

arguing businesses should instead focus on long-term purpose, profitability, and shared values.

Cohen spoke while promoting the free Ben & Jerry's campaign,

which urged current owner Magnum Ice Cream Company to spin off the brand to investors,

willing to preserve its local mission, social mission.

The campaign has gathered more than 130,000 petition signatures,

and staged public protests including a

boycott magnum

demonstration

outside the company's

annual meeting

why activism

resonated with customers

Cohen argued Ben and Jerry

built unusually

strong customer loyalty

because it connected

...