Light that spark fire nation, a JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network, the audio destination for business professionals with great shows like imperfect action.

Today we'll be breaking down the dark side of multi-level marketing, women selling their houses, judging each other and more.

To drop these value bombs, I bought Emily Lynn Paulson into EO Fire Studios. Emily is a writer, TEDx speaker, founder of Sober Mom Squad, an author of Hey Hun, sales, sisterhood, supremacy and other lies behind multi-level marketing.

And today, a financial chat about what the heck is MLM? How do people get roped into this? How do these companies stay in operation? What about social media? People look like they're doing so awesome and so much more.

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You know, I think a lot of people are afraid to share maybe their skeletons. I have found that being vulnerable and sharing the things maybe I'm not so proud of has actually led me to the people and things that have helped me get to the place of success that I have wanted to be at even if I didn't realize that's where I wanted to be.

A great start to a spicy conversation fire nation as we talk about the dark side of multi level marketing women selling their houses judging each other and more.

And Emily just for somebody that may not be familiar what is MLM and then share why why people get roped into these schemes.

Multi level marketing is it's a corporation and they employ a multi level marketing selling system which means that people sell products to their friends and recruit others to join the company so the thing that really differentiates it from.

You know influencing or just regular sales is that is the actual multi level aspect to it which then can become predatory because you really are just recruiting people to sell the same thing in an already saturated market and it has a 99.7% loss rate meaning that you know 0.3% of people will actually make money.

Those aren't great odds fire nation I don't think anybody was started business if you knew that was your chance of actually succeeding so the question has to be Emily why are people still getting stuck and can what only be described as a failing system.

There's a lot of different layers here MLM's really prey on hope the hope that you could be that small percentage of people who succeed and MLM's really amplify amplify the stories of the people at the top so it seems like the success is more widely available than it really is.

And it also praise on a lot of the socioeconomic barriers especially for women you know 80% of people in these schemes are women and a lot of them are moms and you know the fact is there's a lot of systemic issues you know moms hold up a lot of the you know are unpaid labor holds up a lot of the economy and so you have these barriers and women who maybe can't afford childcare or who can't afford to go back to the workforce because of time or you know pressures that harm.

This looks like a really good solution so it's really the fact that this is offered to solution when we're briefed of other options and then this the cultural epidemic of isolation you know as a society we don't really have built in villages anymore we don't have an extended network of family as much as you know we did 100 years ago 200 years ago and so we feel alone we feel like this leads to some sort of community.

And that's really how people get roped into the schemes and then the schemes themselves mlm's regardless of having a huge loss rate there's still in a almost 200 billion dollar industry the government supports them lobbyists protect them so they regardless of the abysmal numbers they are legal enough that they are allowed to stay in operation and so the system just continues.

There's a lot of interesting things here fire nation one of the most interesting things I don't think a lot of people would actually think about is that word that you used Emily isolation I mean they don't think about that because we live in this world where we're also connected I mean at the touch of a button you know I can send a text message to my mother in Maine I can call you know my sister when she's in Florida you know I can do all these things like the touch of a button and you know back in the day we had none of those things you know 100 years ago I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I'm going to say I

go Junior's go forget about it but a lot of ways we're so much more isolated and now because we used to be lying to each other and solar

TV people every day interact but we you know you can't individfest likeicated and

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