This is in conversation from Apple News.

I'm Shmita Basu.

Today, the dark secrets of Johnson and Johnson.

From the start of your life, it's been a part of your life, a special...

This is a 1976 ad for Johnson's Baby Powder.

Johnson's Baby Powder is a feeling you never upro.

For more than a century, the J&J brand has billed itself as one of the most trusted

companies in American history, and baby powder was its most iconic product.

The scent of baby powder is the most recognized fragrance on the planet.

That's investigative journalist Gardner Harris.

It's this extraordinary branding tool

because, of course, when you're a baby

and you smell this smell,

it's delivered to you by your mother,

the most important person in your life.

So from infancy, you associate this

smell with love and trust. And so it's this branding tool that was a shield for Johnson and

Johnson forever. As it would turn out, Jay and Jay's talc-based baby powder was contaminated with asbestos,

a dangerous mineral that can cause cancer.

And that wasn't the only product at the company found to have major issues.

Gardner has covered public health and the pharmaceutical industry for decades,

at the Wall Street Journal and at the New York Times.

...