The Current State of the Speaking Market with Brandon Edmondson
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 18 June 2019
⏱️ 37 minutes
🧾️ Download transcript
Summary
What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!
Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.
That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What do all speakers need to have in their speaking video right now?
- Brandon's rule of thumb for how much should you spend on your video.
- How important is SEO for speakers today?
- Where are their primary lead sources coming from?
- Why being local is a value add for event planners and booking agents.
- How far out are most events booking right now?
- What's the financial outlook for the speaking industry?
- How to manage the mental game of the speaking cycle.
- And so much more!
EPISODE RESOURCES
- Premiere Speakers Bureau
- Vinh Giang's videos
- Brandon Edmonson on Twitter
- Brandon Edmonson on LinkedIn
- Episode 163 of TSL
- The Speaker Lab on YouTube
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:49.6 | Hey, what's our friends? Grand Balden here. Welcome back to the speaker lab podcast. Glad you're here. Glad you |
| 0:53.4 | are joining us. Welcome to episode 242. And today we're going to have my buddy Brandon Edmondson on the show from Premier Speakers Bureau, who's going to be chatting with us about kind of the state of the speaking industry. So he's going to give us some insights on what's working for them, currently what they're seeing in the marketplace. We cover all types of topics ranging from fees to timelines in terms of how far out clients are currently booking, the different topics that they're booking. He talks about right at the gate here. One of the most common things that they're seeing that event planners are asking for that you really need to have as a speaker. So we dig into that. We also just talk about the ebbs and flows of the market and the highs and lows of a booking gig. So a lot to cover here in this wide-ranging conversation. Before we get into it, let me remind you, if you haven't already, definitely check out our new YouTube channel where every single week we're doing speech breakdowns of some of the most popular speeches, presentations, keynotes, TED talks, online. We're giving you the ends and outs of those talks, why they worked, what didn't work, and how you can use some of the same tips and strategies for your next presentation. So again, check that out and go over to subscribe, like, comment on the videos by going to YouTube.com slash the speaker lab. Again, that is YouTube.com slash the Speaker Lab. All right, let's get right into it. |
| 2:01.2 | Here's my conversation with Brandon Edmondson from Premier Speaker Spiro. Enjoy it. |
| 2:09.7 | Hey, what's up, French? Grant Baldwin here. Welcome back to the Speaker Lab podcast today, |
| 2:12.7 | joined by my buddy Brandon Edminson from Premier Speakers Bureau. You're more than just an agent over there. |
| 2:18.5 | What's your big fancy title? Your VP of... Yeah, I'm just vice president of Premier Speakers Bureau. So there are, I mean, there are a few other guys that do essentially what I do. But yeah, it's good to be back with you. You don't have to downplay it. You're a big deal over there. So we had Brandon on the, I'm back on episode 163. So if you haven't listened to that, definitely go back in the archives and check that out. So today what we wanted to do is just kind of you are someone who as an agent, you've been in the industry for over a decade, right? Yeah. On the speaking side about five years, but then I was on the music side and booking for about |
| 2:51.3 | seven so as far as live events and booking and the ebbs and flows that were about 12 years now |
| 2:56.4 | and so just for context sake within premiere what types of events and industries are you typically |
| 3:02.1 | working in and then over the course of a year how many events are you usually booking? Yeah. So my main areas or sectors, |
| 3:10.0 | as we call them that keep me the most busy is the healthcare sector. So that could be hospitals, |
| 3:15.3 | pharmaceutical, any type of company that, you know, it's healthcare related in any way. And then |
| 3:22.0 | I handle all Nashville business as well, which if, you know, |
| 3:25.8 | a lot of those speakers out there, Nashville is a huge event hub right now. And it's kind of one of |
... |
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