Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

Hey, so my friends, Graham Baldwin here. Welcome back to the speaker lab podcast. We are glad that

you're here. Glad that you're joining us here on episode 243. We're closing in on 250. That's crazy. Crazy when we started this a while back, two and a half years ago, something like that. Didn't know we'd get this far, but really glad we're here. Glad you've gone on this journey with us. Hope this has been helpful to you and whether this is your first time listening or you've been listening all along from the beginning. Really do appreciate you being here. If you do like the show, would you mind subscribing to the show that really helps us out? Also, don't forget to leave us a rating and review in iTunes or wherever you may be listening to podcast. Just drop that in there. We, again, really do appreciate that. So before we get to today's guests, now I've had a lot of questions lately from people who are asking Grant. I'm a speaker at either brand new getting started or I've been at it for a little while, and I'm trying to just get better and improve my systems and have more consistency with finding and booking gigs, and I would love to work with you. So you may be familiar with our booked and paid to speak elite program,

which is a high touch group program and one-on-one program where we work with you,

myself and our team, to help you create a system for finding and booking gigs. So there's a lot

that goes into it. There's a lot of done for you components as well. One of the things we do

is we actually help find leads specifically for you. So we work with a VA, a domestic U.S. based VA to find leads specifically for you. We'll help you build your website, help you build your demo video. In fact, we have options to actually build those things for you. And so if that's something that you would be interested in, you'd like to learn more about the elite program and how we might be able to work with you. We love you to stop by and check out the speakerlab.com slash apply. Again, that is the speakerlab.com slash apply.

There you can apply to talk with one of our team members and we can talk through what you're

looking for, where you need help and how we can best help serve and support you. So make sure you

check that out again. Actually, it's it's HTTP colon back colon backslash, backslash, www. Okay, just forget all that part. Go to the speakalab.com slash apply. All right. So today we're going to be talking with Sylvie de Justo, who is a phenomenal speaker and has an amazing accent and just an all-around, an amazing woman. And so a lot that we're going to get into and cover today. We're going to be talking about first impressions. This is something that Sylvie speaks a lot about in the corporate space. So we're going to be talking about as a speaker, how do we make the best possible first impression? Now specifically, we're going to be talking about appearance and personal branding and style and fashion. And I am someone that admittedly,

I talk about this, that I am clueless whenever it comes to all these things. But Sylvie

does a great job of really demystifying it, making it simple to understand, and giving us some

really practical ideas and things to be thinking through. We talk to the four people that need

to respect when you're thinking through what you're wearing. We're going to talk through. She gives three S's that you need to be thinking through of what you wear on stage. She gives us an ABCD acronym at the end there of things that you need to be considering as a speaker in terms of just your overall personal brand. So just a lot of great content that Sylvie brings here to us today. So I'm going to shut up and let's get to this conversation with Sylvie

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