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The Speaker Lab Podcast

Creating Your Speaking Brand with Rick Clemons

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 11 June 2019

⏱️ 28 minutes

🧾️ Download transcript

Summary

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.

Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.

We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why branding is more than just your logo and your color scheme.
  • How is a brand like a person?
  • What do you need to think through when creating your brand?
  • How much of branding is you defining the brand versus the market defining it for you?
  • What is the umbrella of your brand?
  • Do you need a company name?
  • How do values fit into your branding?
  • Why simplicity makes the sale.
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:50.7

Hey, what's on my friend, Graemebraldon here? Welcome back to the Speaka Lab podcast here on episode

0:53.8

241. Today we're going to be having a repeat guest back on the show, a student of booked and paid to speak and also one of our coaches now who's doing a lot of coaching with our students. And so if you would like to work with us, if you'd like our help with a system for how to find and book speaking gigs, definitely encourage you to stop by and check out the speakerlab.com slash apply. Again, that is the speakerlap.com slash apply where we can walk you through our system, learn more about your goals and talk through some different ways we might be able to work together. So we touch on that a little bit today. But if you want our more in-depth 101 and group coaching help, then definitely check out the speakerlab.com slash apply. All right, so today we're going to be talking with Rick Clemens, and Rick is a very smart dude. We're going to be talking about all things speaker branding. So what is the brand that you want to be representing, and how do you make sure that you're representing that into the world? So we're going to be talking about your website, your clothing, the difference between a name and a company, the values that you represent. We're going to give you some different examples of speakers and what their brand represents. So a lot of great examples, a lot of great case studies that we're going to be sharing with you today as well. So let's get right into it. Here's my conversation with Rick Clemens. Enjoy it. Hey, what's our friends? Graham Baldwin here. Welcome back to the Speaker Lab podcast today, joined by my buddy Rick Clemens. And Rick is not only what he went through Bookton Pay to Speak, our program a while back, but is also one of our coaches now and works with a lot of our students. So, Rick, thanks for hanging out with us today. Of course, of course. So let's start with us. You're actually on the show before back in episode 208, but just for some quick context sake, do a good amount of speaking and coaching yourself. Let's give us a quick snapshot on who you speak to, what you speak about.

2:53.6

Sure, sure. You know, it kind of, it's a moving target at times that I feel like at this point, what I'm really speaking to is the people who are really stuck in life, like, okay, I need to do something. I'm going to do this, but my fears are in the way. I know this thing is kind of big or it may seem really big to them, but they want to quit apologizing.

2:51.1

It's been really interesting, fears are in the way. I know this thing is kind of big, or it may seem really big to them, but they want to quit apologizing. It's been really interesting,

2:54.6

grant, in the last few months, that this message is starting to get me into some corporate

2:59.1

gigs, doing some experiential workshops, because I'm starting to see that these companies are

3:05.3

tired of apologizing for not making productivity numbers or profits or whatever,

3:10.0

and they're realizing this team stuff is starting to happen.

3:13.0

And so it's a really cool space to be playing in.

3:15.3

It's a little shift from where I was.

3:17.1

I do a lot of work with men.

3:18.4

That's typically where I play.

3:20.8

I'm still playing in that arena, men's groups, men's retreats, you know, anywhere that

...

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