The Content Trends You Can’t Ignore (and How to Actually Keep Up) with Carly Gilleland
Powerhouse Women
Lindsey Schwartz
5 • 813 Ratings
🗓️ 31 July 2025
⏱️ 57 minutes
🧾️ Download transcript
Summary
Your authenticity is your secret algorithm hack! Today’s guest is Carly Gilleland, owner of The Good Vibe Media, the video team behind some of the most integral moments of Powerhouse Women! Our conversation covers everything you need to know about content creation + content trends in 2025, so you can maximize your content strategy, create real human connection, and stand out in your market. Plus, we share the real moments of business no one gets to see, including how Carly went from bootstrapping a business as a single mom to raising $100,000 in 60 days. Tune in for a powerful perspective shift that will completely reframe the way you think about your content!
HIGHLIGHTS
00:00 Say hello to Carly Gilleland, the owner of The Good Vibe Media!
04:00 What are the biggest content trends in 2025?
07:30 How to find the “why” behind your content.
11:35 The hidden value of documenting your journey.
18:50 How did you navigate the tough season of early entrepreneurship?
27:15 What are the current challenges you’re facing in business?
32:10 The turning point moment that reconnected Carly to her vision.
37:30 Strategies to successfully raise capital via crowd-funding.
46:50 The connection between motherhood and entrepreneurship.
51:20 What are you most excited about in this upcoming season?
54:05 Celebrating Carly’s Powerhouse moment of investing in partnership.
RESOURCES + LINKS
Use code PHW20! for 20% off your first booking HERE!
Click HERE for tickets to the 2025 Powerhouse Women Event August 15-17th in Scottsdale, Arizona!
Powerhouse Women is a COMMUNITY and YOU are part of it! Take a screenshot of this episode and tag us on Instagram so we can keep the conversation going and create more of the episodes you need!
FOLLOW
Carly: @carlygilleland
The Good Vibe Media: @thegoodvibemedia
The Good Vibe Studio: @thegoodvibestudio
Powerhouse Women: @powerhouse_women
Lindsey: @lindseymarieofficial
Visit The Good Vibe Media website: www.thegoodvibemedia.com
Visit the Powerhouse Women website: powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
Transcript
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| 0:00.0 | Don't just put stuff out because you feel like you have to. |
| 0:03.0 | When you feel a calling and it's like lighting your soul up, that's the shit you put out. |
| 0:08.0 | Especially if it feels a little uncomfortable to share. |
| 0:10.0 | Oh, especially when it feels the most uncomfortable. |
| 0:14.0 | Our goal was to raise $100,000 in 60 days. |
| 0:17.0 | Part of 60 days of my life. |
| 0:20.0 | How do you support yourself through the tough moments? |
| 0:24.8 | Every ounce of me is saying I want to quit, but there's so many more people in my life that |
| 0:29.4 | were like, no, no, no, no, no. The more we allow others in, the more we have a deeper impact than |
| 0:36.3 | our perfection ever could. |
| 0:38.3 | All these big brands, they're leaning into the human component now more than ever. |
| 0:43.3 | Forget the stress, sorry. |
| 0:44.3 | I feel a little bit passionate about this. |
| 0:46.3 | What are some of the biggest trends that you're seeing in content right now? |
| 0:51.3 | What hits the most and what gets the most traction right now is... |
| 0:57.0 | Welcome to Powerhouse Women. The podcast for women who know they are ready for more. Let's go. |
| 1:06.2 | Introducing your host and the founder of Powerhouse Women, Lindsay Schwartz. |
| 1:11.6 | Hi! If you're hungry to grow and expand your career, business, and life, you're in the right |
| 1:17.1 | place. You ready for your breakthrough? Let's do it. |
| 1:20.9 | Powerhouse Women! |
| 1:26.2 | Today we're talking all things content and what you need to know in order to make sure that |
| 1:32.2 | your content stays up to speed with what the trends are indicating people want. I am sitting down |
... |
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