Hey, everybody, it's Kai.

Thanks for downloading this episode of the Corner Office podcast.

I told you last time we're doing a little theme for the next couple episodes, looking at three companies that all sell apparel, but different stuff sold in different ways.

Remember, Figgs, the Hospital and Medical Scrubs company from last episode,

it's relatively new targeting a particular type of fashion forward consumer. Our guest,

today, on the other hand, runs a company that's more than 50 years old and has a long

history of selling casual clothing by a catalog. That company is Lanz-N, the guy running it is

Jerome Griffith.

Took the job about two and a half years ago. Mr. Griffith did when the company was looking for a turnaround after years of declining sales and more than a decade under the problematical ownership of Sears.

We're expecting you. Won't you have a seat? Ready to go to work?

Jerome Griffith, welcome to the program.

Thanks for having me.

Would you be offended if I said that probably most people listening to this and hearing Lansend are going to think of that old catalog company from like the 80s and 90s?

Some people might. That would be true.

So my guess would be a lot. But let's go let's so let's go

with my premise here the question really is how do you take an old catalogy company which which

you know and and you've been at at lands end not since the very beginning but for a couple of

years now um how do you take that company and turn it into an e-commerce company, which kind of have to be in retail today?

It's very interesting question.

You know, when you go back historically, Lanzin was I was considered a very innovative company.

They started in the 70s with two-day shipping and with having a monthly catalog.

They started with an 800 number.

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