Hey, everybody, it's Kyle Rizdahl. Thanks for downloading the corner office podcast. This episode, we are continuing our theme from the past couple of episodes, Apparel. Last time, you might remember, we spoke with the CEO of Lans and the company that sells a mix of luggage and home decor and casual clothing.

Our guest today also works in casual clothing, designing and selling sneakers and hoodies and t-shirts.

And when I say T-shirts, I don't mean the cheap kind, I mean the high-end kind, casual wear.

Think Kanye West and his yeezy sneakers.

It's a pretty mainstream staple of the

fashion world right now that is called streetwear. But back in the day, streetwear was smaller,

sort of an extension of a lot of different subcultures like skateboarding and punk rock and surfing.

And that is the world into which Bobby Kim, better known to his customers, as Bobby Hundreds,

launched a small t-shirt business that eventually

became the L.A. Streetwear company, The Hundreds. Most recently, Bobby Kim has written a book

that is part biography, part historical dive into streetwear, but also look into how he

organically developed his own business brand without selling out.

We're expecting you.

Don't you ever see?

Ready to go to work.

Bobby Kim, welcome to the program.

Thank you for having me.

Maybe we ought to start with a definition for those who aren't completely up to

speed on what streetwear actually is.

I mean, you're a practitioner, a seller, a purveyor of. What does it mean to

you? Well, streetwear on the surface level is fashion subgenre. I guess you could say it's

t-shirts, it's limited edition sneakers. It's those crazy lineups you see outside of stores with

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