Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.

Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.

I'm your host, Chandler Bolt, the founder and CEO of self-publishing.com, where we've helped

over 7,000 authors write, publish, and launch their book successfully.

Let's get into it.

You're trying to teach people how to go from where they are to where they want to be, where

they are right now, to getting some kind of a result.

And what we need to do is we need to break that journey down into different stages. Just because somebody's read the book, doesn't mean they've mastered the content in the book. Now it's a multi-million dollar a year membership and that's what a membership helps do. What is you can make millions of dollars on the back end of a book from this thing called a membership.

Okay, you got a big problem and it's a problem that you might not know about yet.

And that's that if you have any sort of success with your book, your readers are wanting more.

And that more can be in the form of a bunch of different things.

Here is a guy who's done it at the highest level with memberships, making millions and millions and

millions of dollars on the back of a book and a membership site directly connected with that book that's the highest level with memberships, making millions and millions and millions of dollars on the back of a book and a membership site directly connected with that book. This is Stu McLaren. He's a membership expert. And today we're going to break down the process on how to create a membership. How do you scale a membership specific to your book? Steve, what's up? I'm excited to be here, man. What a great spot that you have developed. So I want you to take me back to, I want to hear how you built it.

And then I don't want to hear how you would recommend that people build it, kind of the core pillars or steps.

So way back in the day, you launched a book platform with a guy named Michael Hyatt.

Those of you who have watched videos and content know that that's been my long time

mentor and somebody I look up to and we've got videos from him on the channel.

That membership went on to do millions and millions and millions of dollars a year.

What's the stat of best revenue if you can share or a number of members or whatever else?

And then how did you do that?

What worked well?

Well, clarifying point. Number one, Michael wrote the book platform. But we did partner together on a

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