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Drilled

The Black Thread, Ep 2 | Petroganda

Drilled

Critical Frequency

True Crime, Earth Sciences, Social Sciences, Science

4.82.3K Ratings

🗓️ 22 October 2025

⏱️ 48 minutes

🧾️ Download transcript

Summary

In the second episode of The Black Thread, we drill into “petroganda” – the pervasive phenomenon of oil industry manipulation that a growing number of experts and commentators suggest is at work in Norway – shaping support for the country’s oil industry, influencing culture and politics, and guiding the information that the public receives, or doesn’t receive, about the relationship between oil and climate change. We’ll explore these claims, hearing from those who study and observe the industry, as well as those working within it, about how the story of oil in Norway is told – and who is shaping it.  For more information and references: https://communicatingclimatechange.com/the-black-thread Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Welcome back to Drilled. I'm Amy Westervelt.

0:09.0

Today we are bringing you the second episode in a mini-series we started last week called the Black Thread about Norway's complicated relationship with its identity as both a progressive leader and an oil state.

0:26.1

This episode zooms in on a problem we've talked about a lot untrilled, what we call PetroGynga.

0:33.9

This is a word that I came up with a few years ago to describe the fossil fuel industry's strategic, deliberate effort to sabotage climate action and to warp the information out there about both climate change and the possible solutions to it.

0:50.4

This episode zooms in on what that looks like in Norway. This is Black Thread. Episode 2,

0:57.9

Petroganda.

1:02.9

Welcome back to The Black Thread, a podcast unraveling Norway's complex relationship with

1:07.7

prosperity, identity, and responsibility in a warming world.

1:11.6

I'm Dickon, a climate communications expert based in Oslo, the Norwegian capital,

1:16.6

tracing the black thread, oil, through Norway's culture and society.

1:21.6

Last time, we heard how oil is more than just an industry in Norway.

1:25.6

It's a cornerstone of identity, pride and culture woven deeply into the nation's story.

1:31.9

We learned how this connection shapes the way Norwegians understand themselves and the world

1:35.8

around them, creating a tension between climate awareness and their nature-loving identity on the

1:41.0

one hand and the nation's ongoing embrace of fossil fuels on the other.

1:45.0

But that's only part of the story.

1:48.0

A growing number of experts and commentators suggest that behind the scenes,

1:52.0

a strategic effort to shape support for Norway's oil industry is at work,

1:56.0

influencing culture, policies, and even the information the public receives or doesn't receive

2:02.3

about the relationship between oil and climate change. In this episode, we'll explore these

2:08.7

perspectives, hearing from those who study and observe the industry as well as those working within it,

2:14.1

about how the story of oil in Norway is told, and who is shaping it.

...

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