Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Erritsu.

And I'm Neil Pto.

And today we're going to talk about the biggest mistake

that you'll ever make in business.

So I can go first and maybe Neil you'll have make in business. So I can go first and maybe Neil, you'll have a different mistake.

But my mistake was always kind of switching around

and not doubling down on what was working.

So if I see something working, there's potential. Maybe I'm

running an ad campaign and maybe it starts out negative. I'm losing money on it. But

the idea is if it's getting better and better over time, eventually it's going

to become positive and it's going to become something where I can scale it, right?

...