Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) | Ep. #1053

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 June 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1053, we discuss whether meta tags matter. Tune in to hear if they matter and how you can improve yours. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do Meta Tags Even Matter In 2019? (And How To Write Great Ones) [00:45] There are three main types of meta tags. [00:52] Meta keywords are useless. [01:25] When you spend a dollar on advertising, 80 cents goes to the headline. [01:50] Google “how to create magnetic headlines” and there are also headline generators. [02:40] You can always run tests using ClickFlow. [04:00] Title is a direct SEO factor. [04:15] That’s it for today! [04:17] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about if meta tags even matter in 2019
1:02.0	and how you can write great meta tags. So meta tags, what
1:06.7	options do we have when it comes to meta tags? We got the keywords, we got the
1:10.2	title, we got the meta description, there's anything else anything else no those is the main three and then you have
1:16.0	open graph tags right for social media yeah but yeah in general those are the three and meta key words I'll start it off it's just
1:25.4	useless if you want to do them you want to have them go for it some SEO
1:29.5	tools say oh you're missing medic keywordskeywords tags, but, you know,
1:33.0	searches have explicitly said they ignore
	...

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