My Favorite Google Analytics Report (That You Aren't Using) | Ep. #1055

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 June 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren't Using) [00:35] Cohorts is the new report. [00:45] It’s in beta right now. [00:55] It tracks how many people re-visit your site. [01:05] If people don’t re-visit, you can’t convert. [01:35] Don’t just focus on first-time traffic, but rather repeat traffic. [02:40] Cohorts will help you figure out how to get repeat traffic. [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero. [03:57] That’s it for today. [04:00] Check out cohort! [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about the favorite Google Analytics report that you aren't using. So this is our favorite Google Analytics report.
1:05.0	Neil, what is it? Co-horts. So it's in beta right now, but Google's had it for a while.
1:11.0	And not too many people use cohorts. I don don't know why I don't think most people
1:14.5	know how to read a cohort chart maybe we should guide them most people don't but I think
1:18.9	it's really important and the reason I love it to death is look a core report is really simple. It shows you how many people are
1:26.1	continually coming back to your site the next week the week after that the month after that so forth so on.
1:32.2	The reason this is really important is if people aren't continually coming back to your
1:36.4	website, then you're not going to really be able to convert them.
	...

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