Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 1
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 27 January 2026
⏱️ 40 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now
CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.
John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn’t just hurt Meta; it dragged down Amazon, Google, and everything else.
Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we’ve found the real winners.
In This Episode:
- Why you should stop pausing “underperforming” ads
- Case study: analyzing active ads differently
- How spending shifts affect performance across channels
- Using ad spend instead of conversions to find winning ads
- Real-life example of using spend to analyze ads
- CPA and conversion data challenges
Mentioned in the Episode:
Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo
Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply
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Connect with John Moran:
LinkedIn: https://www.linkedin.com/in/johnmorangads
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Instagram - https://www.instagram.com/ralphhburns/
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LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, |
| 0:05.5 | sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of |
| 0:11.0 | seasoned marketers, CMOs, and agency owners. So head on over to Perpetualtrafic.com to apply to be a sponsor |
| 0:17.3 | of this show. Ad spend to a specific group of ads will affect all channels. |
| 0:23.4 | This is where the CPA is going to completely screw you up. |
| 0:27.3 | How we manage ads has radically changed. |
| 0:30.6 | So stop pausing your underperformers. |
| 0:33.2 | So here's what we want to do first. |
| 0:36.4 | You're listening to Perpetual Traffic. |
| 0:39.5 | We all know this as marketers and business owners, that growth is amazing. |
| 0:44.1 | Until something breaks or some catastrophic event, heaven forbid, should ever happen to your business. |
| 0:50.8 | And I don't mean just your ad campaigns going sideways. |
| 0:55.7 | Maybe a client slips on a wet floor or a shipment suddenly goes missing or a contractor gets hurt or an employee |
| 1:01.1 | gets hurt. Suddenly the thing you've been building can take a huge financial hit. Maybe one that you |
| 1:07.5 | worry might take down the company and you should always be thinking about that as the |
| 1:11.9 | business owner. Most people don't think about business insurance until after something goes wrong |
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| 1:46.0 | Just fast affordable protection that actually has your back when things go sideways. |
... |
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