Welcome back. We're in Tuesday the 15th of June and all of this week I am

running a very special five-day free training for hospitality owners all over

the world. Now you may be part of it. You may not be part of it. If you are

please make sure you head into our group because I've got a task for you today.

For those of you that aren't let me just document this whole process. So today

as I mentioned yesterday we're looking this week at the word action and we're

breaking down every day to a letter in the word action. So today is C. So the

big C word. So yesterday was analysis analytics. So that's where we looked at

the business. We looked at what every host has, what every host has not. So today

we're going to look at C which is customer avatar. So again you've, whatever

thinking practice, you know where your business is at, what you have, what you

don't. Now you've got to look at your customer avatar. And our customer avatar

in simple terms and hospitality is your ideal guest. The person you want to

walk through your door, the one that's just going to get your property. They

know that the amenities are designed from, the layout is designed from the location

are designed from, but you need to just get in front of them. And that's the

whole point of today. So if you are doing this training, this free training with

me, check out your workbook right now. Come into the video. Tonight we're going to

walk through and we're going to want to break it down. And yeah, really excited

for this one. So C is customer avatar. So if you are not signed up for this

training, I'm afraid you're too late now. But if you want to be in the first

in the queue for when I do this again, go to boothlead.co.uk, pop your name

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