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The Tom Ferry Podcast Experience

The Big 5 Real Estate Video Avatars | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 3 May 2021

⏱️ 16 minutes

🧾️ Download transcript

Summary

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you. In just 13 minutes, Jason Pantana breaks down five real estate video avatars to help you determine the ideal video style you should adopt.

Transcript

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0:00.0

Hey, welcome to this week in marketing

0:01.5

where Coach Jason Pantana and I help you

0:04.2

modernize your marketing, build your brand,

0:06.4

and ultimately win more business.

0:08.5

This week, Jason will help you uncover

0:10.9

your video creator style.

0:13.1

Are you a long form YouTuber or a short form entertainer?

0:16.2

Welcome to this week in marketing.

0:24.6

My name is Jason Pantana and today we talk about video

0:27.7

because I know, like this is who I'm talking to.

0:29.6

I know there's a lot of you who are thinking about 2022

0:32.0

is the year where I'm going to finally say yes.

0:34.2

I'm going to get over my fears or resistance

0:36.0

or whatever it is to video and I'm going to dive headfirst

0:39.0

all in on video marketing in 2022 and I believe

0:41.6

that you absolutely should because in my opinion,

0:44.8

my humble but correct opinion, if I do say so myself,

0:47.7

there has never been a medium for marketing

0:50.9

that is more effective at positioning you

0:53.2

as the know you like you trust you agent of choice

0:55.8

than video.

0:56.7

Like a lot of agents are like,

...

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