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Marketing School - Digital Marketing and Online Marketing Tips

The BEST Social Media to Market On Right Now (It's Not Even Close)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 โ€ข 1.4K Ratings

๐Ÿ—“๏ธ 9 April 2026

โฑ๏ธ 19 minutes

๐Ÿงพ๏ธ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning. They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant. Key Takeaways: โ—พSome of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X. โ—พGitHub is becoming more than a developer platform and may turn into a real marketing channel. โ—พGEO traffic is converting significantly better than many traditional channels. โ—พAI is helping teams execute faster, but it is not automatically turning weak talent into top talent. โ—พThe marketers who adapt fastest will have the biggest advantage over the next few years. Chapters: 00:00 The most underpriced marketing channels right now 00:43 Why GitHub is becoming a marketing channel 01:34 Why GEO is converting better than email and paid ads 02:51 How AI is changing A players and B players 07:01 Why most teams wonโ€™t become transformative with AI 15:26 The 5 skills marketers need by 2027 ๐—”๐—•๐—ข๐—จ๐—ง ๐—ง๐—›๐—˜ ๐—–๐—›๐—”๐—ก๐—ก๐—˜๐—Ÿ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. ๐ŸŽ™๏ธ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel ๐Ÿ“ฉ Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ โœ… Subscribe for Daily Marketing Insights!

Transcript

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0:00.0

Three underpriced marketing channels for Q2, 2026.

0:04.0

By the way, all these were generated by OpenClaw, so you could go first.

0:08.0

All right. So channel number one, we're seeing the social networks that no one likes talking about,

0:16.0

Snap, Pinterest, X, I'm not talking about, talking about from political somewhat, but from a marketing standpoint.

0:23.0

These channels, they're performing well. The ROI is still massive. And for some reason,

0:28.1

companies don't try to run on them. And we believe that if you're going to run paid advertising,

0:32.6

don't start first with the metas and the Googles. Start with, especially if you're a smaller

0:36.9

organization, start with these smaller if you're a smaller organization,

0:37.9

start with these smaller social networks because the cost is just way cheaper. They can't

0:42.4

scale as much, but that's okay. At least you're driving in more profit for whatever spend you

0:46.9

have. Number two, so I think a very underpriced marketing channel right now is GitHub. Let me tell

0:52.7

you this. So I am basically open sourcing all of my AI skills and I'm just tossing it onto GitHub. I just threw it up yesterday. I had 250 stars on GitHub. So do I have the same amount of open-class stars? No, I don't. But 250 stars is a good amount. And what I'm going to do is I'm going to keep adding to that repository, that repo, and I'm going to keep upgrading it. Because I was using Gary Tans from Y Combinators. I used this for the first time yesterday.

1:14.1

It's like, hey, are you okay sharing your data with us on how you're using? I was like, oh my God,

1:17.6

that's smart. And then afterwards, like, hey, are you using the most updated? I was like,

1:21.5

I took that scaffolding. I added it to mine this morning. And I'm just going to keep adding to it. And then I can see their usage, I can see what they're using, what they want more of and whatever.

1:29.3

And in the future, I can see marketers adding like, oh, by the way, what's your email in there too? I'm sure if we can ask all those questions. But I think GitHub is going to become more and more of a marketing channel because agents are using it more and more. Number three, GEO. So when we look at traffic from GEO, it converts roughly 2 and a half times better

1:47.5

than email and SMS traffic. The number two highest converting channel I believe is SMS. The number

1:52.3

third is email and then I believe it gets into some paid advertising channels. GEO converts roughly

1:58.0

3x better than these paid ad channels.

2:01.4

So this is massive.

2:02.5

The cool thing about GEO versus SEO,

2:04.4

you can actually get results in a very short period of time,

...

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