So here's how AI generated IKEA's new $1 billion business line.

So have you heard about this?

Uh-uh.

No.

So IKEA deployed an AI chat bot named Billy, okay?

You know Billy, right?

Yeah.

To handle level one customer service inquiries.

It reportedly resolved around 57% of those engagements without human escalation.

Most companies would have celebrated the labor savings and stop right there.

Cost takeout, right?

But the more interesting move, Neil,

was to study the 43% of cases Billy could not resolve, okay, could not resolve.

Those unresolved inquiries pointed to customer demand looking for interior design help,

because you don't want to do it, I don't want to do it, you don't want to do it i don't want to do it you don't want to do it either

right ikea responded by spinning up a design consultancy reskilling customer service employees powered by

a i and creating a new revenue stream that generated roughly one billion in euros in new revenue

in its first year so automation plus augmentation equals exponential growth isn't that that interesting? That's awesome. Isn't it interesting? Yeah, that's interesting. It's like AI finds all the edge use cases of things, right? And then it's like, oh, well, I have all this labor over here. Instead of sacking them, why don't we skill them to do something else and maybe even pay them more? And I love that because, you know, you mentioned it head on. A lot of companies are

thinking about, hey, how do I just sack employees and save expenses? And the right

methodology is how can you start thinking about how you can reuse those people, train them

on new things, and actually create more new revenue streams for the business. That's a win-win situation. Do you remember in elementary school, they would say recycle, reduce, reuse, and close the loop. Yeah. Right? So like this is the same thing. Captain Planet. Oh, yeah, that's Captain Planet. That's right. That's Captain Planet. That's right. Only we would know that because we're older now. But yeah, that's cool.

I think this is, I think that the main takeaway for everyone here is, sure, like, Neil, you and I, like, I was just in another meeting this week. Like, oh, yeah, we're cutting 50%, we're cutting 40%. Like, we're hearing that over and over. But maybe before you do that, think about, because humans are amazing, right? Maybe think about the things that your other,

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