The Best Paid Acquisition Channels for Newsletters

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 October 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters. (00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions. (01:21) An overview of the best ad sources for newsletters. (03:15) Why do you need to make sure your newsletter doesn’t suck. (03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter. (04:55) Strategies for buying low-priced ads. (05:48) Why you should experiment and take ad ratings into account. (08:38) The downsides of email co-registration. (09:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Hustle Morning Brew ‘The Best Paid Acquisition Channels For Newsletters’ Matt McGarry on X Newsletter Operator GrowLetter Beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So we're going to talk about the best paid acquisition channels to grow your newsletter because
0:05.7	growing the newsletter has become sexy again and everyone's talking about it. I was in a newsletter
0:09.7	mastermind last week and there are some really interesting people. I actually met a guy Neil so his
0:14.0	newsletter does like 20 million dollars a year and yeah it's it's a really better on.
0:19.6	It's like a general newsletter kind of like the hustle kind of like Morning Brew where they talk about a lot of general business news and they spend like 800,000 dollars a month on ad so paid is the best channel and I'm going to go through this list and we can talk about if we agree or disagree with this list.
0:34.3	This post was actually created by the guy that runs that mastermind, Matt McGarry.
0:38.8	So he has this thing called the newsletter operator.
0:41.6	So I'm going to share my screen over here.
0:42.8	And those of you that are listening, it's okay,
0:44.1	we will explain it as well.
0:46.0	So Neil, you don't watch anime, but let me explain to you.
0:49.0	There are, it's not just A, B, C, D. F.
0:51.8	There's actually an S-tier.. So, S-T here is like an elite tier. Okay, it's above A, if that makes sense.
0:58.0	So here's what this guy said, Matt said. So when I worked at the Hustle, we tested 20 plus paid growth channels to the newsletter to over 2.5 million subs.
1:07.0	And since then, I've helped 35 plus newsletters add 5 million plus subscribers with paid acquisition.
1:12.0	I've tested Facebook, Twitter,
1:14.3	Tic-Tock, Spark Loop, Cora, Co-Rege, Influencer, newsletter ads, and
1:18.8	basically everything, right? Sponsored Scholarships, LinkedIn, whatever, right? So here's
1:22.3	what he says is S-T-Y. He says Facebook and
1:25.5	Instagram ads. So, there is S-T-S-T-S-H-T? S-H-H-S-H-S-T-S-T-E-S-T-S-T-E-S-T-E-S-T-E-S-T-T-E-R- like in Japan
1:35.4	S-T-T-E-T-R- like an S-T-T-T-E-R like anime character you're like elite elite that's what it means. Okay so S-T-T so S-tier is the highest quality.
1:43.4	Yes.
	...

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