Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 14 October 2023

⏱️ 97 minutes

🔗️ Recording | iTunes | RSS

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Summary

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: (00:00) Codie Sanchez thinks the dream of retirement for people is gone (02:21) Codie Sanchez’s personal mission and why (06:20) This is how smart and rich people manage assets and investments (07:40) Codie Sanchez’s unique skills and realizations as a founder (11:34) The mentality behind being scared to start a business (14:00) How you should manage conflicts in a relationship (19:30) How Codie Sanchez manages her emotions (22:25) How Codie Sanchez grew her audience, brand, and business through content strategy (26:24) The benefits of being “famous” (28:12) Codie Sanchez thinks monopolies are unhealthy for the economy (28:40) Codie Sanchez talks about Blackstone Inc. (32:26) How Codie Sanchez built her audience from 0 to 1 Million (39:23) Why Codie Sanchez’s favorite asset is her Newsletter (42:09) How Codie Sanchez is growing her newsletter subscribers (47:11) Codie Sanchez’s step-by-step content process strategy (53:20) The latest numbers of Codie Sanchez’s holding company (01:01:25) The book Codie Sanchez is planning to launch (01:05:48) Eric Siu and Codie Sanchez talk more about work operations. (01:08:28) The problem with buying businesses (01:15:25) Three types of operators for your company (01:28:53) Codie Sanchez’s learning stack right now (01:33:55) B2C Marketing is always ahead of B2B (01:38:01) Buy businesses with existing operations (01:39:07) How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Maybe three, four years ago, you were talking about building the Cody brand, right, the
0:05.0	Korean thinking brand, and the rise has been really quick, right?
0:09.3	I'm really proud of the, how quickly you've risen, right?
0:12.8	I think when we talked about this at maybe a year ago, you were spending what was it,
0:17.4	a hundred grand a month or so?
0:18.6	Yeah, that sounds about right.
0:19.7	Yeah, so, and how big was the team then?
0:21.9	I mean, probably like four or five, does that sound right?
0:24.4	Yeah.
0:25.4	For content, right?
0:26.4	I think content, maybe that was some interspersed other stuff.
0:30.3	How does that look now?
0:31.6	We have a team of 12.
0:34.6	Some of that is, now what's happened is content has become integrated with our investment
0:41.3	team and with our portfolio companies in a lot of ways.
0:46.2	But you know, we spend hundreds now of thousands of dollars a month on a mixture of content
0:53.2	recruiting, operating.
0:56.2	Yeah.
0:57.2	And I anticipate that continues to grow.
1:00.2	And when I was talking to Alex, I think they're spending around, so they've basically doubled
1:04.3	the cost on the content side.
1:06.2	So they're spending like around 120 before and now it's maybe 240 a month.
	...

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