How Often Should Content Be Updated?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 12 October 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Often Should Content Be Updated? (00:20) Why it’s so important to update your content regularly. (00:54) The benefits of updating content versus generating new content. (01:54) Neil’s decision to create a team dedicated to just updating old pieces of content. (02:16) Using Google Search Console to find the ideal balance for updating your content. (03:34) How Forbes is leveraging the power of domain authority. (05:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Search Console Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right in this episode. We're going to talk about one of the biggest things that would drive you more SEO traffic that is not necessarily the sexiest thing
0:07.6	But it's around updating your content and more specifically how often you should update your content.
0:12.5	So Neil, do you want to kick it off talking about why people should even think about it
0:16.6	and what type of results you've gotten and how often you're doing it?
0:18.8	Because you have a lot of data here.
0:20.3	Yeah, sure.
0:20.8	So if you ever do a Google search, what you'll find is more likely than less, you'll typically see
0:27.3	Wikipedia on the first page. And the reason you see Wikipedia on the first page is not because
0:31.4	it's the end-all- all be all resource on a specific
0:33.9	topic a lot of times they do have amazing content but what Wikipedia does
0:38.4	extremely well as their content is continually fresh and updated so just ask
0:42.2	yourself a question if you ever do a
0:43.8	search on Google would you rather see a five-year-old result or a one-year-old
0:47.3	result or a result that's from two weeks ago? You typically want to see the
0:51.1	two-week old result because it's going to be more up-to-date.
0:53.6	And what we've shifted to is we use a blog, team and I, at one point during our peak,
1:00.1	10 plus blog posts a day, right? That's a ton of content on digital marketing.
1:05.6	It's now shifted to I'll write a blog post once a week. So you're talking about
1:09.3	four to five blog posts a month depending on how many weeks in that particular month. But on the flip side my team
1:16.0	will update three to like six or seven blog posts a day at least on the weekdays.
1:23.0	And that's a lot of content to be updated.
1:24.6	So why did we shift the strategy
	...

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