It is so easy, David, and I'm sure you've seen this

to just overthink any business, to plan, to test,

to have the idea, you know, I hear people

on the show all the time, you know,

like I've been thinking about this for 10 years,

and I'm like, what, have you bloodied been doing?

This is the playbook.

I have Michelle Romano,

co-founder and president of Clearco.

We got a lot of O's.

Welcome to the playbook, Michelle, how are you?

I'm great, how are you, David?

I am extremely well.

And also extremely curious about Clearco.

You know, I've been in the landscape of funding

and investment for so many years,

and I'm always just amazed how the obvious isn't so obvious,

and how great companies and great founders

like yourself see through the normal.

Conformity seems so easy, especially in this landscape,

and as it's evolved, this new model of funding has come about.

So let's start with, you know, what is that model

...