The Battle for Our Screens, Part 3: Social Media in the Social Distancing Age

Exchanges

Goldman Sachs

Business

4.3 • 1.1K Ratings

🗓️ 22 September 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

As lockdown measures turned our real lives digital, we’ve looked to social media to connect with the outside world. This has only accelerated trends within the industry, like the increasing appetite for user-generated short-form video. To explore these shifting habits, Heather Bellini and Piyush Mubayi of Goldman Sachs Research discuss consumers’ social media consumption in the U.S. and Asia. Then, Jane Dunlevie from the Investment Banking Division discusses the state of play among her social media clients and how the pandemic has impacted their corporate strategies. This is the third episode of a four-part miniseries: Exchanges Deep Dive: The Battle for Our Screens, which brings together experts from across Goldman Sachs to analyze how the pandemic has shifted our lives digitally and forever changed how we rely on technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome back to exchanges, deep dive, the battle for our screens. In our first two
0:07.5	episodes we explore the increase in shift in screen times related to both
0:11.8	entertainment and work.
0:14.0	Now we're looking at how screen time has taken over the ways we connect to one another socially.
0:18.6	Today we're joined by Heather Bellini and Piush Mumbai of our research divisions.
0:23.4	They'll combine to provide some data behind the social media
0:26.4	trends they've seen since March.
0:28.4	Jane Dunleavy from our Investment Banking Division
0:30.8	will also join us to talk about the state of play among her
0:33.4	corporate clients including the types of deals she's seeing in the pipeline and
0:37.5	gross strategies related to these consumer shifts. First up let's hear from Heather Bellini and Heath Terry from our research division.
0:45.8	We'll give us an overview of what their research says about how social connection is changing
0:49.8	in the COVID-19 age and what types of habits may be here to stay?
0:54.8	I think we've all seen the way our own usage of technology has accelerated during
0:58.8	the last few months, especially as we've used technology to fill the social voids that have been created,
1:04.9	what kind of numbers can we put around it?
1:07.2	So yeah, you've definitely seen this adoption or increased usage of all sorts of platforms with social media if we just
1:16.8	start there. You've seen a big uptick in engagement trends across all of the major platforms
1:21.8	of whether you're looking at Facebook or
1:23.5	Instagram YouTube, Snap or Twitter. Just to give an example for those,
1:28.0	Instagram, which is already a platform with over a billion users, saw a 31% increase in average minutes per day.
1:35.6	So far in 2020, while Twitter, DAU growth accelerated
	...

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