So you found product market fit and you're starting to acquire users.

But it's not enough to just have users.

You need to make sure they're sticking around and keep finding value in your product.

Because as products and platforms evolve over time, so do the users, some of whom may even use the product in different ways.

So what does that mean for engagement and retention, and how do you measure them?

This episode from August 2018 is part two and a two-part

series on the basics of growth with two longtime experts, A16Z general partners Andrew

Chen and Jeff Jordan, interviewed by Sonal Choxi.

Their discussion covers everything from how network effects come into play and if there is really

a magic number or a ha moment for a product to who are the power users and the power user curve for measuring, finding, and retaining them.

For more in user acquisition and the basics of growth, check out last week's episode, the first part of the series.

The content here is for informational purposes only, should not be taken as legal business, tax, or investment advice

or be used to evaluate any investment or security and is not directed at any

investors or potential investors in any A16Z fund. For more details please

see A16Z.com slash disclosures.

Hi everyone welcome to the A6 and Z podcast I'm Sonal. Today's

episode continues our series on growth. The first part covered the basics of

user acquisition and so this part covers more specifically engagement and

retention including as always key metrics and how to think about them.

Joining us to have this conversation we again have general partners Andrew Chen and

Jeff Jordan and we cover everything from

how do network effects come in to is there really a magic number or a ha moment for a product to who are

...