Once known as growth hacking, the concept of growth has now evolved into an entire discipline that spans marketing, product management, user experience, and more.

Why? After achieving product market fit, startups need to capitalize quickly on that

initial traction to capture and retain more users and market share before the competition

does.

And building an efficient and resilient growth strategy is a critical component.

This episode from August 2018 is Part 1 in a two-part series on the Basics of Growth,

with two long-time experts, A16Z general partners Andrew Chen and Jeff Jordan, interviewed

by Sonal Chokshi.

They focus on the key metrics for growth and the basics of user acquisition, as well as more nuanced topics like balancing paid

versus unpaid acquisition channels, the role of network effects, and more.

We'll share part two of the series, which dives deeper into engagement and retention next week.

The content here is for informational purposes only should not be taken as

legal business tax or investment advice or be used to evaluate any

investment or security and is not directed at

any investors or potential investors in any A16Z fund.

For more details please see A16Z.com slash disclosures. Hi everyone, welcome to the A6&Z podcast. I'm Sono.

Today's episode is all about growth, one of the most top of mind questions for entrepreneurs of all

kinds of startups and especially for

consumer ones. So joining us to have this conversation, we have A6C and C general

partners Andrew Chen and Jeff Jordan and we cover everything from the basics of growth and defining key metrics to know to the

nuances of paid versus organic marketing and the role of network effects and more.

Part one of this conversation focuses specifically on the aspect of

...