The Back to Me Movement: Yoli Tamu on Building Legacy Through Student Ambassadors and Systemic Change

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 29 May 2026

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Yoli Tamu's journey represents a profound transformation of personal hardship into a movement for meaningful change within higher education. What began as a shelved recording artist navigating heartbreak and loss evolved into a comprehensive framework for helping students discover their authentic selves during critical life transitions. Her story demonstrates that the most powerful missions emerge not from external ambition, but from genuine lived experience and the willingness to turn pain into purpose.

Transcript

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0:00.0	everything I'm doing, I think, is fulfilling because it's what I did for myself first. You know what I mean?
0:07.4	I had mentors that poured into me and I poured back into students. The students kept pouring back
0:14.6	into me. So it just became a reciprocal experience. So it's like I'm living this thing. You know what I
0:20.8	mean? This isn't an entrepreneurial
0:22.3	effort. Let's just save the children. No, this is who I am. And so in knowing that it's not a burden of
0:32.1	sorts. So I feel like the business person who's thinking about becoming an entrepreneur,
0:37.0	you really better love what
0:38.9	you're doing. And it needs to be a part of who you are because you will burn out if you're not
0:44.6	connected to this thing.
0:46.9	Step into the world of success with your brand amplified, the ultimate podcast designed to
0:52.7	unravel the intricacies of thriving businesses. I'm your host,
0:56.4	Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have
1:02.1	propelled entrepreneurs and business leaders to success. I had the blessing and good fortune of being on Yoli Tamu's show.
1:13.3	And now I'm so happy to have you here on your brand amplified.
1:17.8	Oh, yes, me too.
1:19.6	The tables have turned.
1:21.2	The tables have turned.
1:22.9	So a question for the audience is, what is the thing that almost broke you became the
1:27.8	thing that built your entire brand? Because that only is what you did. You're an educator,
1:32.8	a podcaster, speaker, an author, a recording artist, and you've spent 25 years turning your
1:38.8	journey of getting back to yourself into a movement to change how college shows up for students. So I am thrilled to talk about
1:48.9	you and the Back to Me Project. What does Back to Me mean to you? My goodness, back to me.
	...

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