That is your biggest differentiator is that there's no one in the world that's exactly like you.

You see a lot of these newly coming creators that try to, and not intentionally, but they're

kind of ripping off other creators because they lead them as aspirational. And they're trying to take

some of those best practices. But it's obvious that they're trying to pretend like they're someone

that they really aren't. And it's easy to do because sometimes you don't even catch yourself doing it.

And so the best thing you can do is just be your true authentic self and provide value.

Figure out what that value proposition is going to be.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies

of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

This topic is so important for the moment that we're in right now, and I'm so thrilled

to have an expert like Christina Coglin on the show. Christina, thank you for being on

your brand amplified. Thank you so much for having me. I'm so excited to be here.

And I haven't even talked, you know, this is my slow tee up to the topic

by when we see a lot of people in the creator space. I mean, and everybody and anybody almost can be

considered a creator now. And we also see a move towards a lot of AI creation and AI creators and

influencers taking segments of the market.

So I'm really excited to dive in to your background and what you do because you're not just a theorist.

You're an operator.

You've built and scaled seven and eight figure influencer programs.

You co-founded an award-winning agency.

Get hyped.

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